During the Introduction stage of the product lifecycle, high production and marketing costs with low sales volume are typical.
During the Introduction stage of the product lifecycle, production and marketing costs are high while sales volume remains low. This is due to the initial investment required for launching a new product and building awareness in the market.
For example, when a new smartphone is introduced, the company incurs significant expenses in research, development, production, and marketing before sales start picking up.
In this stage, companies aim to create demand and establish a customer base, which gradually leads to increased sales and transition to the Growth phase.
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