Whenever you write, you express (or downplay) your stance through your tone—the words you use and the other ways your text conveys an attitude toward your subject and audience. Which of the following questions is most important to consider as you think about your tone?

a. What does this writing task call on you to do?
b. What is your stance, and how can you best present it to achieve your purpose?
c. Does the genre require formal or informal language?
d. How does the medium affect the way you write and organize your text?