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Which marketing strategy is the most effective in the modern era?

A. Relationship marketing
B. Marketing mix

Sagot :

GinnyAnswer

Final answer:

Relationship marketing is the most effective strategy in modern marketing, prioritizing customer relationships over transactions.


Explanation:

Relationship marketing is considered the most effective marketing strategy in the modern era. This approach focuses on building long-term connections with customers based on trust and personalization, rather than solely on transactions.

In contrast, the marketing mix refers to the set of tactics a company uses to promote its products or services, encompassing the 4Ps: Product, Price, Place, and Promotion. While important, it is seen as less impactful than relationship marketing in today's highly competitive and digitally driven market.


Learn more about Marketing strategies here:

https://brainly.com/question/29376574


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