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Sagot :
Final answer:
Explain the unique characteristics of service quality, including intangibility and heterogeneity, and how the degree of customer contact influences service creation and benefits.
Explanation:
Intangibilidad: La cualidad de los servicios que los hace difíciles de contar, medir o verificar antes de su entrega.
Heterogeneidad: Los servicios profesionales y en masa pueden variar en calidad y nivel de contacto con el cliente.
Grado de contacto: Se relaciona con la creación del servicio y el contacto con el cliente, influyendo en la calidad y beneficios explícitos e implícitos.
Learn more about Service Quality in Business here:
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