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A marketing database includes data about potential customers, past customers, and existing customers. Collecting client names and addresses is the simplest step in creating a data warehouse.
Database marketing is the systematic gathering, compiling, and processing of consumer data. A form of direct marketing is database marketing, also referred to as customer relationship management. A firm compiles and maintains customer and potential customer data in a database. Companies that use database marketing as a marketing strategy include retailers, technology suppliers, insurance providers, and other service providers. By acquiring this information, a company can better understand and market to its customers, thus increasing sales. The businesses with a sizable customer base will reap the greatest rewards from this marketing strategy since they will produce more transaction data, which increases the chances of identifying potential customers.
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