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Sagot :
Customer's perception of product value sets the ceiling for product prices.
An key component in determining whether or not a customer makes a purchase is their opinion of the value of the goods. A customer is more likely to buy something if they believe it to be highly valuable. On the other hand, a consumer is less inclined to buy a product if they believe it to be of low value.
The cost of the item, its quality, and the customer's preferences are just a few of the variables that might affect how much value a customer perceives in a product.
Hence, the correct option is "D".
The question is incomplete, the complete question is:
What sets the ceiling for product prices?
A. Variable costs
B. Sellers' perceptions of the product's value
C. Break-even volume
D. Customer's perception of product value
To know more about perception, click here.
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