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Sagot :
There haven't been many studies on how sport rebranding affects sports fans, despite the fact that it's a growing topic in academics and business.
The purpose of this study is to look into how rebranding a sport business through a new logo affects fan loyalty. The results of an experimental methodology show that fan reaction to sport rebranding is significantly influenced by attitude toward rebranding. According to additional research, the association between brand loyalty and logo modification is somewhat mediated by logo appraisal. By demonstrating how brand loyalty is impacted by supporters' opinions about rebranding, this study significantly expands our understanding of sport rebranding. The report offers implications for how the proposed approach should guide future sport rebranding research.
Learn more about rebranding hear :
https://brainly.com/question/21473990
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