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Sagot :
As Arrow collars and shirts were advertised by the arrow man in many print ads, this is a good example of early athletic branding.
What is a branding?
In marketing, this refers to the process of creating a strong & positive perception of a company, the products or services in the customer's mind through combining of elements as logo, design, mission statement, and maintenance of a consistent theme throughout all marketing communications.
An athletic branding, which is a branch of branding involves the communication of an athletes uniqueness such as their story, style, interests, beliefs, behaviours, values etc.
Hence, because Arrow collars and shirts were advertised by the arrow man in many print ads, this is a good example of early athletic branding.
Read more about branding
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