Answered

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Ricardo works in marketing for a soft drink company. His new outdoor advertising plan involves placing billboards for children near schools and playgrounds. Ricardo's goal is to increase the consumption of soft drinks by children ages 5-11. He knows that the drinks are not necessarily healthy for young children, but they can increase sales if they target this demographic.
Is Ricardo's marketing strategy ethical? (Ethical Principles: Integrity, Accountability, Transparency)
Why or Why Not

Sagot :

ogorwyne

The marketing strategy that Ricardo has here is not one that can be regarded as an ethical one.

What is an ethical strategy?

This is the term that is sued to refer to the strategy that is used to do business that would have to do with all of the strategies that has to do with doing things in the right ways while considering morality and social responsibility.

The reason why we can say that there is no ethical responsibility here is the fact that Ricardo is aware of what he is doing and the fact that it may have an adverse effect on people but he is still doing it because he wants to be able to drive his sales up.

Hence we can say that The marketing strategy that Ricardo has here is not one that can be regarded as an ethical one.

Read more on ethical responsibility here:

https://brainly.com/question/14757283

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