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Within an IMC program, customizing communication with blank Direct marketing results in improved attitudes and thus solidifies customer relationships.
Any form of marketing that communicates or distributes with consumers directly, as opposed to indirectly through a private entity like the media, is considered direct marketing. Campaigns can be sent using mail, email, social networks, and texting, among other distribution methods. Because it typically cuts out the middlemen, such as advertising media, direct marketing is known as such.
The call to action is a common element in most direct marketing, and it is simpler to measure direct marketing's efficacy than media advertising.
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