Assume starbucks increased its spending on advertising by 35 percent to increase sales in its current markets. Which growth strategy does this represent?.

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02-09-2022
Business

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Assume starbucks increased its spending on advertising by 35 percent to increase sales in its current markets. Which growth strategy does this represent?.

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ProfChris1 ProfChris1 · Answer 1 · 2022-09-07T10:38:43-04:00

We can see here that if we assume that Starbucks increased its spending on advertising by 35 percent to increase sales in its current markets. The growth strategy this represents is: (d) Market penetration.

What is market penetration?

Market penetration actually refers to the success recorded by an organization or company in the selling of their goods and services to a specific market. Sales volume of the existing goods or services is actually used to measure market penetration.

The options that complete the question are:

(a) Market development

(b) Divesting

(c) Diversification

(d) Market penetration

(e) Product development

Thus, if Starbucks was able to increase its spending on advertising by 35 percent in order to increase sales in its current markets, then they had market penetration.

Learn more about market penetration on https://brainly.com/question/1172265

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What is market penetration?

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