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Sagot :
Determinant attributes are key product attributes that are most likely to affect a buyer's final choice. these attributes are usually described according to their importance and uniqueness.
steps in the traditional model of consumer decision making:
Problem solving, Information search ,Evaluation of alternatives, Purchase decision, Post-purchase evaluation , Information search.
Types of Determinant Attributes
consumers who buy fast food are most interested in taste, texture, speed of service, value and cleanliness. Taste and texture are qualities of food products. Value is a pricing attribute. Fast-food customers want ample food quantities at reasonable prices.
Price is the most important determinant attribute for these consumers.
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