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A firm using a(n) _______ essentially adopts a mass-market philosophy, viewing the market as one big market with no individual segments. a. individual targeting strategy b. undifferentiated targeting strategy c. niche targeting strategy d. concentrated targeting strategy

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A company that uses an undifferentiated segmentation strategy adopts a mass market philosophy.

What is undifferentiated marketing?

It is a strategy that consists of not performing market segmentation to sell your products and services, that is, it does not differentiate the different market niches, with every individual being a potential customer.

Therefore, in undifferentiated marketing, the company sees the market as a large market without individual segments.

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