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Normally, FlexFit Athletic company uses an imported fabric blend in its clothing line. However, a price increase from their existing supplier is forcing the company to look elsewhere and find a different company to source these fabric blends. In the B2B buying process, this is an example of

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In the B2B buying process, this action of FlexFit Athletic Company to source its fabric blends from a different company because of the price increase from their existing supplier is an example of Need recognition.

What is need recognition?

Need recognition is the perception of a gap between current circumstances and desired situations.

Need recognition is always triggered by either internal or external stimuli.

For instance, the price increase by the existing supplier is an external stimulus that triggered FlexFit to recognize its need to have more than one supplier of its fabric blends.

Thus, this action of FlexFit Athletic Company to source its fabric blends from a different company because of the price increase from their existing supplier is an example of Need recognition.

Learn more about need recognition at https://brainly.com/question/19566991

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