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_____ adjust vehicle ratings to reflect just those individuals who match the advertiser’s target audience.

Sagot :

Answer:

Target Rating Points adjust vehicle ratings to reflect just those individuals who match the advertiser’s target audience.

Explanation:

Target Rating Points (TRPs) are a refinement of gross rating points, or GRPs. GRPs relate to the "total audience" exposure to advertising messages, whereas TRPs relate to the "target audience" exposure.

-Justin :)

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