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Putting a celebrity in an ad to increase desire for a product and move consumers toward a purchase is part of what multi-stage promotional model

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Integrated Marketing Communication (IMC) corresponds to a promotion strategy whose objective is to increase the desire for a product and lead consumers to a purchase, such as placing a celebrity in an advertisement.

How is Integrated Marketing Communication carried out?

The company seeks to consistently promote a message to create value and desire for a product or service through the use of different elements for promotion, such as multiple marketing channels and celebrity endorsements.

Therefore, Integrated Marketing Communication helps the company to build more persuasive and consistent marketing campaigns.

Find out more about marketing communication here:

https://brainly.com/question/9696745

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