If Martha decides to use a ________ branding strategy to grow the Coffee Collective, she would distribute a series of Coffee Collective branded teas and coffees through the local supermarket.

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03-11-2021
Business

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If Martha decides to use a ________ branding strategy to grow the Coffee Collective, she would distribute a series of Coffee Collective branded teas and coffees through the local supermarket.

Sagot :

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anthougo anthougo · Answer 1 · 2021-11-10T05:09:34-05:00

The branding strategy that Martha should choose is C) Multi-product branding.

Coffee Collective is a multi-branding name for Martha's multi-products: teas and coffees. The multi-product branding strategy is also known as family branding or corporate branding strategy.

A branding strategy helps Martha build brand equity for her coffee and tea, but she needs to create added value. Added value is the value above and beyond the functional benefits of products through using the Coffee Collective brand name.

Martha does not need sustainable, mixed, private, or multi-branding branding to grow the Coffee Collective branded teas and coffees.

Thus, Martha should use multi-product branding.

Learn more: https://brainly.com/question/11684923

adefioyelaoye adefioyelaoye · Answer 2 · 2021-11-10T07:05:19-05:00

Martha decides to use a Family branding strategy to grow the Coffee

Collective, she would distribute a series of Coffee Collective branded teas

and coffees through the local supermarket.

Family branding involves the management of different products by one

company .They are usually sold and contain the same brand name.

This is usually done to use the established company managing it to achieve

higher sales.

Read more on https://brainly.com/question/25361936

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