Answered

Welcome to Westonci.ca, where finding answers to your questions is made simple by our community of experts. Discover in-depth solutions to your questions from a wide range of experts on our user-friendly Q&A platform. Get immediate and reliable solutions to your questions from a community of experienced professionals on our platform.

Esqua Inc., a manufacturer of soaps and shampoos, claims that its latest brand of soaps, Esqua Plus, is superior to the average soap brand because, unlike other soaps, Esqua Plus combines both antibacterial and moisturizing properties and offers longer-lasting deodorant protection. In this scenario, which of the following concepts is Esqua using to encourage its customers to try its products?
a. Product testing
b. Product positioning
c. Core benefit
d. Product attribute

Sagot :

Thank you for your visit. We are dedicated to helping you find the information you need, whenever you need it. Thanks for using our service. We're always here to provide accurate and up-to-date answers to all your queries. Westonci.ca is committed to providing accurate answers. Come back soon for more trustworthy information.