If a company contributes to a worthy cause without tying that contribution to consumers' buying a brand or other financial or nonfinancial objectives, that company is participating in ______.
a. cause-related marketing
b. buzz creation
c. ambush marketing
d. corporate philanthropy
e. reactive MPR

Question

05-12-2022
Business

Answered

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If a company contributes to a worthy cause without tying that contribution to consumers' buying a brand or other financial or nonfinancial objectives, that company is participating in ______.
a. cause-related marketing
b. buzz creation
c. ambush marketing
d. corporate philanthropy
e. reactive MPR

Sagot :

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