A product is targeted to a risk-averse individual who makes $40k a year, reads knit simple magazine, is college educated, belongs to a local book club, and takes a vacation each year to the same place. What type of segmentation was used to market the product?.

Question

04-11-2022
Business

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A product is targeted to a risk-averse individual who makes $40k a year, reads knit simple magazine, is college educated, belongs to a local book club, and takes a vacation each year to the same place. What type of segmentation was used to market the product?.

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