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02.03 ASSIGNMENT INSTRUCTIONS

Analyze the effectiveness of advertisements based on the techniques used.
Complete the chart below by conducting an Internet search to locate advertisements. Use complete sentences for each of your responses.
The advertisements you choose may be written as documents, websites, video ads or audio/radio ads. Be sure to provide an Internet link to each of the advertisements you find.


How does the ad use logos?

How does the ad use pathos?

How does the ad use ethos?

Does the ad seem effective to you?
Explain your reasoning.


Your favorite
electronic device
Internet link to the advertisement



A vehicle you would
like to own someday
Internet link to the advertisement


A food or beverage
that seems healthy
Internet link to the advertisement


An amusement park or vacation destination you would like to visit
Internet link to the advertisement

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